RESUME
Mr/Ms ………………….
Address: Phone: Email:
Value Proposition:
The networks, references, skills & market knowledge that have been developed in these 9 years of career can be utilized for the growth and advancement of any organization. Exceptional project and time management skills.
Desired Job: Marketing Manager
The Skills for the job:
Ø Strategic Planning
Ø Channel Marketing
Ø Product Launch & Development
Ø Market Research
Ø Corporate Communication
Ø Public Relations
Ø Brand Management
Ø Promotional Campaign
Ø Media Planning
Ø Client Relationship Management
Ø Presentation and Communication
Personal Summary:
A highly innovative and methodical marketing manager with extensive experience of supporting sales departments by reviewing, developing and defining their overall marketing strategy.
Can relate well with people at all levels and has the flexibility of working well as part of a team or individually. Comfortable working in a fast paced, hands-on, growth orientated work environment and possessing a proven ability to ensure that brand messages, standards and communications are understood and implemented effectively.
Expertise in starting and establishing Brands like (ViewSonic, TDK Life on Record, Memorex and Go Tech) and making strong position of the brand and the company with all marketing efforts.
Looking forward to make a significant contribution to the marketing department of a company that offers genuine opportunities for progression.
Professional Experience:
May 2012 onwards: Working with Go Technology Digital Pvt. Ltd, as Lead Buddy-Marketing Enablement
The company is into IT with the business of Tablet PC in 7’ and 9”.The fast growing company mainly aims to reach common person with affordable price and best of technologies.
Responsibilities:
# Establish the Brand.
# Set up of Channel, signing up with National Distributor.
# Placing the sourcing, packaging, pricing.
# Product launch
# Media coverage
# Making Budget for marketing funds
# Tie up with Tab applications, software.
# To tie up with software companies to penetrate in different sector like education, health etc.
# Branding and Marketing.
# Setting up the Customer service through ASP.
Duties: Developing a marketing team to implement strategy & delivering on objectives. Design, implement & facilitate an effective local & national marketing strategy. Carrying out effective research & intelligence into competitor products & other trends. Constantly improving business development activities. Overseeing and managing financial budgets. Manage daily activities with PR, press and marketing communications agencies. Develop partnerships & relationships with third parties to meet strategic objectives. Identifying key marketing opportunities. Making sure that campaigns run to deadline and on budget. Online campaigns, web site, use of digital/social media. Budget setting and control, including measurement and return on investment.
Contributions:
Product launch: The launch got wide media coverage in all the mainliner because of networking.
Designed local sourcing for company to save cost in importing and be more competitive.
Mar’08 – Aug’10 with Imation Pvt. Ltd. as Marketing Manager
Imation Corp., an USA based MNC is a spinoff from 3M.is a leading global scalable storage and data security company that helps people and organizations store, protect and connect their digital world.
Accomplishments:
¨ Effectively handled the brands of the company that includes Imation, TDK Life on Record, Memorex and xtremeMac.Four Brands and four different target Segment.
¨ Managed complete Marketing of all brands across
SAARC (for one year)
¨ Enhanced Brand Awareness through promotional activities.
¨ Handled designing & printing of collateral and merchandising material
¨ Liaised with channel partners; conceptualized Channel Engagement Programs for Tier II and Reseller Partners.
¨ Played a key role in developing local vendors based on guidelines at local level.
¨ Organized training for Distributors & Dealers and Brand Awareness Campaign by working in close coordination with Sales Team.
¨ Played a stellar role in conceptualizing and effectuating the unique programs “Mission Green” as Project Leader.
¨ Led the DVD Display program for channel which brought maximum revenue for the product segment in the fiscal year.
¨ Designed and launched campus program for the positioning of TDK Life on Record in the youth segment. This generated highest sales of product in accessories and signed 15 photo labs and 10 IT retailers.
¨ Positioning of Imation Brand and placing products on shelves in LFR: Walmart, Carrefour, Staples etc.
Awards Won
¨ Apollo Launch Promotional Award Contest in APAC Region for unique concept of ‘Transforming for Tomorrow’ on launch.
Oct’06 – Feb’08 with ViewSonic Technologies as Assistant Manager
ViewSonic Corporation California based MNC is a manufacturer and provider of visual technology.
Contributions in the job
¨ Steered the distribution of company products through National Distributors, Tier II Partners and Resellers; also appointed Master Dealers and rolled out Retail/Demo outlets.
¨ Conceptualized & launched various promotional schemes; holds the distinction of planning & managing Loyalty Programs and Incentives for Distributors, Dealers & Resellers.
¨ Positioning of Brand in Channel and IT Retail thru various schemes.
¨ Kept close track of Inventory of all distributors for allocation of products.
¨ Successfully prepared & analyzed Annual Sales Report.
Award Won
¨ Outstanding Achievement Award 2007.
Apr’04 – Sep’06 with Motherson Techno Tools Ltd., NOIDA as Executive – Marketing Services
Motherson Techno Tools Ltd. (MTTL) is a joint venture between Samvardhana Motherson Group and Sumitomo Electric Hardmetal Corp., Japan.
Contributions in the job
¨ Successfully managed the entire gamut of marketing activities
¨ Forecasted sales prepared sales support material and compiled MIS Report; delivered presentations on proposals.
¨ Excellent track record of creating, updating and maintaining Website; designed, printed and controlled Brochures, Catalogues, Newsletter, etc.
¨ Instrumental in identifying products in order to satisfy needs of consumer through Marketing Survey.
Academic Qualifications:
¨ PGDBM (Major: Marketing; Minor: HR) from IMT, Ghaziabad in 2005.
¨ PGDCA from L.N. Mishra Institute of Economic Development & Social Change in 2000.
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