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Sales and Marketing Resume Example

Career Summary:

  • Extensive knowledge and experience in various functions of Corporate Sales & Marketing, Business Development, Account Management, Revenue Generation, Product/Service Management and Administrative functions relating thereto.
  • Good exposure in Mobile VAS, IT industry in solution selling and FMCG HORECA.
  • Possess strong organizational, interpersonal, communication and customer relations skills.

Professional Experience:

Sunflame Chemicals Pvt. Ltd.April 2013 – Till date

As Manager Sales & Marketing, responsible for:

  • Spearheading Sales & Marketing of Chemicals to HORECA segment.
  • Account planning and management, Region management and coverage.
  • Team management, Product management, Relationship management.
  • Achievement of planned targets and objectives with MIS.

Self Employed December 2009 – March 2013

Worked in Business Partnership for Trading, Sales & Marketing of ChemicalstoHORECA segment and looking after:

  • Sales and Marketing of Chemicals to HORECA segment.
  • Key account management. Relationship management.
  • Strategy development, Account receivables, Budgets.
  • Company targets, objectives, operations.

Cellcast Interactive India Pvt. Ltd.August 2007 – Nov 2009

As Manager Business Development, was responsible for:

  • Sales/Account Management of Cellcast Content solutions to operators (viz. Airtel, Vodafone, Idea, Spice, Reliance & BSNL) in north region.
  • Revenue Generation: Forecast and ensure revenue bookings every quarter from existing and new accounts.
  • Product/service Management: Maintain the entire service life cycle viz. customization, integration, testing, implementation etc.
  • Product/service Promotions: Plan and execute promotions. Provide relevant content to operators and ensure top deck placement.
  • Relationship Management: Look after MIS and be a single point of contact for all client documentation needs.


  • Launched various contest and content at circle level and nationally via SMS and Voice.
  • Managed different promotions i.e. gratification based, SMS push, OBD promotions etc.
  • Enhanced the revenues by launching need based contest dedicated for given operator circle.
  • Got incremental counts by pushing operators for segmented promotions and by content improvement.
  • Connected Delhi, HP, Haryana, Punjab, Rajasthan, UPE & UPW operators on short code 56644.
  • Developed good business relationships with operator circles to enhance business.

Consilnet Pvt. Ltd.  – July 2003 – July 2007

As Manager Sales & Marketing, was responsible for:

  • Enterprise prospecting and presenting techno commercial proposal on Wi-Fi solutions on various business models (viz. Revenue Share, Minimum Guarantee and Purchase etc) to corporate segment in metros.
  • Develop new prospective clients for International News Paper on Demand business in India.
  • Farming activities on revenue enhancement and retention and Manage Key Accounts.
  • Brand development, Strategy development. Planning and implementing new activities.


  • Acquired contract with leading hospitality groups viz. InterContinental, Crown Plaza, Bristol etc.
  • Successfully revised SLA with star properties, embassies and other diplomatic groups.
  • Enhanced the revenues by providing marketing and guest support to star properties.
  • Managed 24X7 customer support team by providing direction and mentoring.

Sunflame Chemicals Pvt. Ltd.Jan 2000 – June 2003

As Manager Sales & Marketing, was responsible for:

  • Spearheaded Sales & Marketing of Chemicals to HORECA segment in north region.
  • Account planning and management, Region management and coverage.
  • Team management, Product management, Relationship management.
  • Achievement of planned targets and objectives with MIS.


  • Managed Five-star properties, Restaurants, Clubs & Catering institutions etc.
  • Secured contracts worth 60 lacs for chemicals with five-star groups in 2002.
  • Effectively handled sales team by providing guidance and workout strategy.
  • Introduced new products to the existing product portfolio based on market study.
  • Spread distribution network in Chandigarh and Jaipur by appointing channel partners.
  • Established good working relationships with clients for repeat business.

Nestle India Ltd.(Food Services Channel)Sep 1996 – Dec 1999

As Institutional Sales Executive, was responsible for:

  • Selling Nestle Food Products to HORECA segment in Delhi region.
  • Develop new prospective clients by making direct Sales Presentation.
  • Account Management, Target achievement and Reporting.


  • Effectively handled sale of food products to Five Star Hotels, Clubs, Restaurants, Railways, Flight Kitchens, Parliament, Govt. Offices, Air Force, Universities, MNCs, and Canteens etc.
  • Developed wide market base resulting in enhanced sales.


  • Two Year Post Graduate Diploma in Business Management (Marketing) equivalent toMBA from Narsee Monjee Institute of Management Studies, Mumbai 2004.
  • Bachelor of Commerce degree from SGTB Khalsa College, Delhi University 1996.


  • Proficient in the use of Windows, Microsoft Office and Internet.

Skills Set:

  • Adept at making clear presentations about products/services.
  • Ability to organize, prioritize, and work under pressure and deadlines.
  • Flexible team player with ability to swiftly adapt to fast paced work environments.
  • Strong interpersonal and communication skills

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